"Cool "is a compendium of global youth subcultures and street styles from Flappers to Swing Kids, to Goths to today s Normcore that have shaped the fashion zeitgeist. It s no secret that the youth of the world buck conventional mainstream culture every chance they get, blazing countercultural trails in the process. Driven by their thirst for art and music, young people combine their inspirations with the innate desire to rebel, resulting in a defiant subculture; and mainstream society runs to...