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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and...

Edinburgh, 2014. Two writer friends, Damaris and Oliver Pablo, escape London, the city that killed his brother. They spend their days trying to get to the library, bickering over their tanking bitcoin, failing to write or resist the sadness. Then they meet Diego, a poet. He tells them he is named for his mother’s island in the Chagos Archipelago, which she and her community were forced to leave by British soldiers in 1973. Damaris and Oliver Pablo become obsessed with this notorious episode and...