The Tipping Point. How Little Things Can Make a Big Difference

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where...

Книга для чтения на английском языке.

"A terrifically rewarding read." —Seattle TimesThe Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing...

An art expert sees a ten-million-dollar sculpture and instantly spots it’s a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This book is all about those moments when we "know" something without knowing why. Here Malcolm Gladwell explores the phenomenon of "blink", showing how a snap judgement can be far more effective than a cautious decision....

Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage?...

Malcolm Gladwell's dazzling and provocative exploration of why everything we think we know about power is wrong What if everything we thought about power was wrong? What if, in the ancient story of the shepherd boy who topples a giant, David actually had the advantage? This thought sets Malcolm Gladwell on an extraordinary journey that takes him from art to basketball, the brain to revolutions, along the way weaving unforgettable stories of misfits, outsiders, tricksters and underdogs who...