Encapsulating in luxurious detail the phenomenon of consumer society ? obsessed with image, fashion and instant gratification ? The Ladies’ Paradise vividly depicts the workings of a new commercial entity, the department store. The novel centres around the story of Denise, a young shopgirl from the provinces, and Octave Mouret, the dashing young director of a shopping emporium, who find themselves torn between the conflicting forces of love, loyalty and ambition.
Set in the heart of the city, Zola’s novel – the eleventh in his Rougon-Macquart series – evokes the giddy pace of Paris’s transition into a modern city and the changes in sexual attitudes and class relations taking place during the second half of the nineteenth century.
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